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July 17, 2007

Peter Moore bails out of Xbox

Posted by David Hunter at 7:52 PM ET.

The official announcement says ”Peter Moore Resigns From Microsoft to Return to Northern California,” but the head honcho on Microsoft’s struggling Xbox gaming console has in fact gone to Electronic Arts as head of EA Sports reporting to CEO John Riccitiello. Apparently the deal was done last month, but delayed until Microsoft could select a replacement.

In a bit of industry musical chairs, that replacement is the former president of Electronic Arts Worldwide, Don Mattrick, who joined Microsoft as an advisor back in February. Mattrick will take over as the senior vice president of Microsoft’s Interactive Entertainment Business (IEB), which includes the Xbox and Games for Windows businesses, on July 30. He certainly has his work cut out for him and while there’s little hope he can ever make the Xbox look like it was a good Microsoft investment, his immediate goal must be to at least start making a profit on it.

Filed under Coopetition, Don Mattrick, Electronic Arts, Executives, Microsoft, Peter Moore, Xbox

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One Response to “Peter Moore bails out of Xbox”

  1. Microsoft names former EA exec to run Xbox Live -- Microsoft News Tracker Says:

    [...] Schappert will report to Don Mattrick, former president of EA Worldwide who took over from Peter Moore as senior vice president of Microsoft’s Interactive Entertainment Business (i.e. Xbox and Games for Windows), when he left for Electronic Arts. Schappert will oversee Xbox Live and Games for Windows.   Filed under Executives, Xbox, Microsoft, Don Mattrick   [Permalink] [TrackBack] [...]

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