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December 14, 2007

PlaysForSure goes out with a whimper

Posted by David Hunter at 12:32 PM ET.

Microsoft PlaysForSure Web page

The sad saga of Microsoft’s PlaysForSure Digital Rights Management brand for multimedia content has apparently come to a bizarre end as Microsoft’s PlaysForSure Web page (captured above) unexpectedly revealed that PlaysForSure is being subsumed by the “Certified for Windows Vista” logo. If you feel a certain amount of cognitive dissonance with the idea of media players and content (much of them already in use with Windows XP) being labeled with a Vista operating system logo, you’re not alone:

Those of you with players from SanDisk, Nokia, and Creative among others, looking for compatible music from Napster, Real Rhapsody, Yahoo Music, Wal-Mart and such must now look for the “Certified for Windows Vista” logo, not PlaysForSure. Of course, Microsoft’s Zune is also certified for Windows Vista, just not certified for Windows Vista so it won’t play back the same protected files. Man, could DRM get any more consumer unfriendly?

Microsoft’s portable media center partners knew the game was over long ago as did MSN Music users and what few subscribers there were for the Microsoft-MTV Urge music service so I guess we have to chalk this up as merely herding the remaining stragglers to the exit. It’s also a way to obscure the way that Microsoft left PlaysForSure partners and customers out in the cold when they went their own way with the Zune.



Filed under Alliances, Argo, DRM, MSN, MSN Music, MTV, Media Player, Microsoft, PlaysForSure, Portable Media Center, Technologies, Windows Mobile, Zune

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One Response to “PlaysForSure goes out with a whimper”

  1. Microsoft and OSS: another battle brewing | Commercial Open Source Software Says:

    [...] For Microsoft (and its partners) everything is a PC. Remember when Microsoft designed its first game console? It was a PC, with just some changes in the bios and startup circuitry. Media centers? PCs. Servers? PCs. Mobile devices? PCs with a small screen, and a small “start” menu. The only “outsider” is the Zune, that is clearly designed as a clone of a product designed by others, and that as such is somehow neglected even by Microsoft itself. [...]

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