Points International Ltd., owner and operator of Points.com, the world’s leading reward management portal, is pleased to announce an agreement with Microsoft for Microsoft® Points to join the Points.com portal.
Microsoft Points is a system that enables consumers to store value in their account and then redeem for digital goods or exchange via Points.com. Microsoft Points launched in November 2005 with Xbox Live® allowing users to purchase premium content from Xbox Live Marketplace with Microsoft Points.
By joining with Points.com, Microsoft will be allowing its users to gain access to a broad range of valuable redemption opportunities in areas such as travel and brand named retail goods.
Microsoft Points are the “currency of Xbox Live Marketplace” which we’ve mentioned previously here and here as an attractive way to enable purchasing for the varied Xbox audience. But you have to buy them at a retail store or via credit card online, so it’s not clear what the advantage is in taking them over to Points.com and redeeming them for non-Xbox merchandise. Could it be that Microsoft has additional plans for Microsoft Points?