Yesterday, Microsoft launched yet another incentive program called SearchPerks for Live Search users. If you are a US Resident and using Internet Explorer 6.0 or higher, you can head over to http://www.getsearchperks.com before December 31, 2008 (or the 1,000,000 user cap is reached) to sign up and download the Perk Counter software that will track your Live Search usage.
According to the SearchPerks Terms and Conditions, for every Live Search you get a "ticket" (up to 25 a day) and you can cash them in for the same prizes as in the ongoing Live Search Club promotion which started back in July of 2007. You must claim your prizes no later than October 15, 2009 and while it isn’t in the terms, apparently the counter stops adding tickets on April 15, 2009 according to many news reports (e.g. Search Engine Watch).
Obviously the idea is to get the users to try Live Search in hopes it will become their favorite search engine, but I’m frankly dubious that this will do anything to boost Microsoft’s anemic Web search share. I guess we’ll see come April.