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June 19, 2006

So how’s Origami doing?

Posted by David Hunter at 2:07 PM ET.

It seems that opinions of the Origami/UMPC vary greatly depending on how much attention you paid to the cheesy Microsoft viral marketing campaign. Martyn Williams at InfoWorld:

Feedback from customers who have bought Samsung Electronics’s Q1 device suggests that a pre-launch teaser campaign by Microsoft might have backfired, a Samsung executive said Monday.

The Q1 went on sale in the U.S. in May and is based on Microsoft’s Origami platform. Microsoft collaborated with Intel to create Origami, which combines a tablet edition of Windows XP with a pen-based tablet computer similar in specification to a laptop computer.

“Feedback has been quite mixed,” said David Steel, vice president of marketing for Samsung’s digital media business, in a briefing with reporters at the company’s headquarters in Suwon, south of Seoul.

Consumers who have encountered the Q1 with no prior knowledge are generally positive about the device while those who read a lot about the Origami platform prior to seeing the Q1 have been more negative, he said.

“Particularly from someone [with prior] understanding of Origami, [they have been] saying ‘We expected this and expected that’ and comparing specification and price with laptop computers,” said Steel.

Of course, that was the pundit reaction too, when the marketing fog had cleared. It’s always tough when the hype writes checks that the product can’t cash.



Filed under Coopetition, General Business, Hardware, Intel, Marketing, Microsoft, New Form Factors, Origami, Samsung, Technologies

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5 Responses to “So how’s Origami doing?”

  1. Flash disks starting to replace hard disks -- Cool Tech Reviews Says:

    [...] Solid state, non volatile disk storage replacement has been a dream for a lot of years and while flash disks are finally killing the floppy, advances in hard disk technology have always kept the price per byte low enough that solid state didn’t have much leverage except for special use devices. That may be starting to change as laptop manufacturers have started introducing new models with flash disks instead of hard drives in some notebook models. Martyn Williams at PCWorld: Sony will replace hard disks with flash memory when it launches a new model of its Vaio U laptop next week, it said today (June 27 – ed.). … Flash has long been eyed as a potential replacement for hard drives because it is lighter, runs silently, offers faster data access, and uses less power, but price has always been an obstacle. … The Vaio UX90 will come with 16GB of flash memory storage in place of the 30GB hard drive on the original model. It will cost around $1805, or about $345 more expensive than the disk-based model, and go on sale in Japan on July 3. The UX Micro PCs look like a PDA on steroids, but they run Widows XP Professional and regular Windows applications as well as having some media player functionality. Samsung Electronics launched a couple of PCs with flash storage earlier this month. The Q30 laptop and Q1 ultra mobile PC both use Samsung’s “solid state disk,” which packs 32GB of NAND flash memory into a case the same size as a 1.8-inch hard drive. The Q1 is Samsung’s entry in the oddball Origami (AKA UMPC) tablet PC form factor developed by Microsoft and Intel, while the Q30-SSD (Solid State Drive) is a regular laptop: Sammy just announced that their sweet, sweet NAND-based Q30-SSD we first got down and dirty with at CeBIT will hit the shelves in Korea (only) from early June onward. Yeah, it’ll fetch a steep $3,700 US-equiv (a roughly $900 premium) on that aging 1.2GHz Celeron M Q30 platform, but that 32GB of NAND reads 300 percent faster (53MB/s) and write 150 percent quicker (28MB/s) than normal hard drives while offering better protection against shock, 25-50% faster boots and sleep recovery times, longer battery life and reduced weight all in a completely silent, fanless package. Hoozah! To which, I guess I have to add, ouch! The prices still have a way to go to attract the average consumer. More on Samsung’s solid state hard drive here. Posted at 12:00 pm. Filed under Notebook, Companies, Tablet PC, Intel, Microsoft, Storage, Sony, Hard Disks, Samsung, Laptop, Flash Drive, Solid State Drive   [link] [...]

  2. Microsoft marketing strikes again -- Microsoft News Tracker Says:

    [...] Oh yeah, this kind of viral marketing will have folks running right out to snag a copy of Vista. I guess it goes in the scrapbook along with the Zune rabbit petting and the Origami disaster, but it makes you wonder if Microsoft marketing could actually sell any software that wasn’t guaranteed to be on 97% of all PCs sold. [...]

  3. MS. DEWEY JUST TELL ME it’s a joke -- Microsoft News Tracker Says:

    [...] Well, the “more cash than clues” part was right. It’s the Microsoft viral marketers again, fresh from their “triumphs” with Clearification, Zune rabbit petting, and misleading Origami customers. [...]

  4. Origami reborn as Vistagami? -- Microsoft News Tracker Says:

    [...] But it’s unclear whether the new crop of devices will do that much to address the two biggest criticisms of the category: price and battery life. More details by following the link, but adding Vista or a keyboard isn’t enough in my opinion. The good news is that so far a viral marketing campaign hasn’t been spotted. Filed under OS – Client, Windows Vista, Conferences, Technologies, Hardware, Intel, General Business, Marketing, New Form Factors, Origami, Microsoft, CES07 [...]

  5. Origami RIP -- Microsoft News Tracker Says:

    [...] So, if you have been dreaming about that cool little tablet you can bring on vacation instead of dragging that notebook bag along, continue to dream. While MIDs will be more affordable, come in a smaller package and offer more connectivity options than today‚Äôs UMPCs, they will be far less capable in terms of processing power and storage capabilities. Everyone wanted the product that was misleadingly hyped, but it couldn’t be delivered. There’s much more by following the link including whether speculation as to whether smartphones actually leave any market room for the the MID. Filed under Technologies, Hardware, Intel, New Form Factors, Origami, Microsoft [...]

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