Feedback from customers who have bought Samsung Electronics’s Q1 device suggests that a pre-launch teaser campaign by Microsoft might have backfired, a Samsung executive said Monday.
The Q1 went on sale in the U.S. in May and is based on Microsoft’s Origami platform. Microsoft collaborated with Intel to create Origami, which combines a tablet edition of Windows XP with a pen-based tablet computer similar in specification to a laptop computer.
“Feedback has been quite mixed,” said David Steel, vice president of marketing for Samsung’s digital media business, in a briefing with reporters at the company’s headquarters in Suwon, south of Seoul.
Consumers who have encountered the Q1 with no prior knowledge are generally positive about the device while those who read a lot about the Origami platform prior to seeing the Q1 have been more negative, he said.
“Particularly from someone [with prior] understanding of Origami, [they have been] saying ‘We expected this and expected that’ and comparing specification and price with laptop computers,” said Steel.
Of course, that was the pundit reaction too, when the marketing fog had cleared. It’s always tough when the hype writes checks that the product can’t cash.