Presumably having worked out the kinks in manufacturing that had delayed a European launch, Sony finally released their next-gen PS3 game console in Europe and Australia and there was the predictable PR puffery:
At the London launch everyone who bought a PS3 also received a free 46-inch HD television and a taxi home.
In total, the giveaway amounted to £250,000 worth of televisons to more than 100 gamers.
Midnight sales under the Eiffel Tower and at Berlin’s Potsdamer Platz were aimed at pushing Sony’s PlayStation 3 onto the European stage Friday, but the console faces tough rivals who have head starts.
A handful of gamers showed up at a midnight store opening at Schiphol Amsterdam, including Sony fan Nomey, 24, who said the Blu-ray drive for new, high-density disks that can also play high-definition movies is reason enough to buy a PS3.
“I’m not a fanatic gamer. But if I would have to buy a standalone Blu-ray player it would cost me 1,000 euros,” he said. A new high-definition flat-screen television would complement his home entertainment by next week, he added.
It would certainly be paradoxical if the Blu-ray drive that caused so many problems turned out to be the saving grace of the PS3. Maybe Sony should sell a feature reduced version without the gaming support? For some more Friday snarking, see Xbox Crashes French PS3 Launch.