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January 8, 2007

Sony says PS3 shipments on track

Posted by David Hunter at 12:13 PM ET.

Just as Microsoft announced at CES that they had met their Xbox 360 ship target, so did Sony for the PS3:

The most widely watched report on holiday video game sales is not due until Thursday, but early hints suggest that it may hold a few surprises.

Sony said Sunday that between the late-November debut of the PlayStation 3 and the end of the year, it had shipped one million of the new consoles to the United States. It said it still expected to ship six million consoles to retailers worldwide by the end of March.

The figure of six million in particular was surprising to analysts in the video game industry who have said that Sony faced challenges in manufacturing enough consoles. They have also questioned whether the price of the PlayStation 3 — $600 for the high-end version — would scare mainstream consumers. Analysts had expected Sony to ship four million to five million consoles.

“It sounds like they really are ramping up production,” said Paul-Jon McNealy, an analyst with American Technology Research. “They’ve gotten their feet underneath them.”

The NPD report will be interesting, but recall that it is only for retail store sales in North America. More projections:

The company expects to sell 13-15 million Xbox 360s by the end of its fiscal year in June, Microsoft spokesman David Hufford said.

Both Sony and Nintendo are projecting selling 6 million consoles by the end of March. Sony expects to start shipping the PS3 to Europe sometime that month as well.

Update: Todd Tanner at Neowin points to VG Charts which estimates total next gen console sales at:

Update: Microsoft’s Peter Moore summarizes Xbox 360 market data and John Porcaro nicely bulletizes it.

Filed under CES07, Conferences, Coopetition, Executives, Microsoft, Nintendo, Peter Moore, Sony, Xbox

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One Response to “Sony says PS3 shipments on track”

  1. Microsoft gets 50% of US December next gen game console sales, Nintendo strong worldwide -- Microsoft News Tracker Says:

    [...] I’m beginning to think it’s possible to have too many sales estimates for game consoles. Anyhow, the NPD numbers are in for US retail store sales in December and Microsoft’s Xbox got 50%: Nintendo Co. Ltd. sold 604,200 of its new Wii video game consoles in the United States in December, beating Sony Corp. which sold 490,700 units of its new PlayStation 3, according to retail market research firm NPD. [...]

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