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May 31, 2006

Standby for Vista marketing blitz

Posted by David Hunter at 8:44 PM ET.

David Boschman points out that Microsoft today officially launched a new Vista marketing web site at http://www.seewindowsvista.com/ to show “early versions of ISV and Customer solutions that are in development for Windows Vista.” They got actor Tom Skerritt to host the show and the videos are glitzy if not very technical, but it’s difficult to see exactly why Vista is required for most of the applications. I guess the site isn’t so much an argument for Vista as a spiffy way of showing off Vista reference customers.

All of which serves to remind that it’s been a while since Microsoft launched a client OS and we can expect a marketing and PR extravaganza as it gets down to the wire.



Filed under General Business, Marketing, Microsoft, OS - Client, Public Relations, Windows Vista

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