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December 10, 2005

Subdued start for Xbox 360 in Japan

Posted by David Hunter at 5:04 PM ET.

Not unexpectedly, the Xbox 360 launch in Japan lacked the frenzy of the USA and European debuts. BBC:

Microsoft has launched its Xbox 360 games console in Japan to what seems like a more subdued response than it received in Europe and North America.

Queues formed for its main launch event in Tokyo but early sales were reported to be slower than at other launches.

An estimated 200 fans gathered the Xbox 360′s main launch event in the fashionable Tokyo district of Shibuya, AFP news agency reports.

Xbox marketing head Peter Moore said the launch signalled market leadership was imminent, “even here in Japan”.

One senior store official told AFP the customer reaction had been somewhat “subdued”, with fewer than 50 consoles sold in the first two hours.

However, Mr Moore told Reuters news agency that several hundred units appeared to have been sold at the store he was at within the first three hours.

Takeshi Tajima, a BNP Paribas analyst, told Reuters news agency that serious game fans would rush to buy the new console but “most people are going to wait and see”.

Popular games have yet to be developed for the Xbox 360 and this was also likely to inhibit sales in Japan, analysts said.

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One Response to “Subdued start for Xbox 360 in Japan”

  1. Microsoft News Tracker » Xbox 360 Buzz: Chip shortage, compatibility update pain, and more Says:

    [...] Aside from the subdued launch of the Xbox 360 in Japan, there are other topics roiling the Xbox 360 waters this weekend. Prominent among them is the gaming news sites picking up on a Steve Ballmer interview in the Ottawa Citizen: Q: The Xbox 360 has been a hot seller, and there have been shortages at some retailers. But some people say Microsoft has been creating the shortages as a marketing ploy. Why aren’t you making more? [...]

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