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July 22, 2008

The Empire Strikes Back?

Posted by David Hunter at 2:52 AM ET.

Ed Bott has spotted a teaser on the Microsoft home page that looks like the start of the much anticipated $300 million ad campaign defending Vista and generally enhancing Microsoft’s cool credentials. Maybe, but if a picture of a sailing ship


that leads to some dry facts about Vista is really part of it, then Crispin Porter + Bogusky (the "bad boy" ad agency with the contract) have slowed down quite a bit since the days of Fantasy Ranch:

Update: The original Fantasy Ranch video posted above is now "no longer available", so I have replaced it with another one. That may disappear too in the fullness of time, but you can read more about its genesis and CP+B at Fast Company among other places.

Update 7/23/2008: Microsoft says the "get the facts" effort has actually been running for six months (who knew?) and isn’t the CP+B cool campaign.

Filed under General Business, Marketing, Microsoft, Public Relations

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