Ed Bott has spotted a teaser on the Microsoft home page that looks like the start of the much anticipated $300 million ad campaign defending Vista and generally enhancing Microsoft’s cool credentials. Maybe, but if a picture of a sailing ship
that leads to some dry facts about Vista is really part of it, then Crispin Porter + Bogusky (the "bad boy" ad agency with the contract) have slowed down quite a bit since the days of Fantasy Ranch:
Update: The original Fantasy Ranch video posted above is now "no longer available", so I have replaced it with another one. That may disappear too in the fullness of time, but you can read more about its genesis and CP+B at Fast Company among other places.
Update 7/23/2008: Microsoft says the "get the facts" effort has actually been running for six months (who knew?) and isn’t the CP+B cool campaign.