Nissan North America Inc.(NNA) and Microsoft Corp. have merged automobile design and gaming technology to create the first-ever fully integrated gaming system within a vehicle. Conceived by Nissan Design America Inc. (NDA) and equipped with the Xbox 360™ next-generation video game and entertainment system from Microsoft, the Nissan URGE concept car allows drivers (while parked) to play “Project Gotham Racing® 3” using the car’s own steering wheel, gas pedal and brake pedal while viewing the game on a flip-down seven-inch LCD screen. “PGR® 3” is developed exclusively for Xbox 360 by Bizarre Creations Ltd. for Microsoft Game Studios.
A Nissan URGE driver can, for example, maneuver through the streets of New York, park the car and fire up the Xbox 360, then virtually race through the same streets using the same steering wheel, gas pedal and brake pedal — blurring fantasy and reality in a way that the automotive world has never before seen.
I’m glad they mentioned “while parked.”
The URGE, which will make its world debut at the 2006 North American International Auto Show on Jan. 9, offers a glimpse of how echo boomers are influencing the next generation of vehicle design.
“Nissan conducted an Internet survey of 2,000 echo boomers, a majority of which said technology and gaming are among the most important attributes in their first car,” said Bruce Campbell, vice president of design at Nissan Design America in La Jolla, Calif.
Echo boomers? Apparently, they’re the offspring of the Baby Boomers, but I have to worry if it’s really true that “technology and gaming are among the most important attributes in their first car.” More details by following the link.