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October 12, 2006

The Vista parade forms up, upgrade coupons still a noshow

Posted by David Hunter at 1:46 PM ET.

Today, Microsoft trotted out a press release for the two Vista logo programs (that we have mentioned previously):

Today at DigitalLife 2006, Microsoft Corp. announced the holiday availability of PCs, software, hardware and games that will work with Windows Vista™. More than 250 hardware and software products from over 50 industry partners have received either the Certified for Windows Vista logo or the Works with Windows Vista logo created to help consumers more easily identify software and devices that are compatible with the new operating system. The Works with Windows Vista logo helps ensure compatibility, and the Certified for Windows Vista logo indicates that a particular software or device will help deliver a superior end-user experience when used with a PC running a Windows Vista operating system.

During his opening keynote address, Mike Sievert, corporate vice president of Windows Client Marketing at Microsoft, emphasized the breadth of products on the market come the holidays that will work with Windows Vista. “We are thrilled that so many of our industry partners are working with us to bring Certified for Windows Vista software and devices to market this holiday season,” said Sievert. “This certification helps ensure our customers will have a great experience with these products now, and an even better one when they are using them with Windows Vista. These products will make a great gift for the holidays that gets better with Windows Vista.”

Some examples of the logoed merchandise by following the link. Of course they would be even be better holiday gifts if Windows Vista were available too, but no need to hammer that nail again.  Also lined up is the “Ready 2 Rock Road Show with Intel to proselytize the system builders, as if they needed it.  Scott M. Fulton III at BetaNews:

How, exactly, Intel plans to make its business case on a public stage with a rock-and-roll theme, may just be worth the price of admission to find out. There is a price, by the way – $19.95 for tickets purchased in advance, or up to $59.95 for a limited “backstage pass,” which will presumably enable attendees to get a first-hand look at the new systems and their presenters.

Interestingly, one of the half-hour talks during the 12-hour session, for each of the 23 cities, is entitled, “Tune Up Your Hardware Sales Today While Planning for the Future.” The description of this session says everything you may want to know about the strategy Microsoft and Intel have chosen in the face of Vista’s delays.

“Show customers that they can have the best of both worlds,” says the Ready 2 Rock Web site, “The dual-core computing power of today, and the advanced features of Windows Vista tomorrow. Instead of waiting for the next Microsoft operating system, keep selling Windows Vista-ready systems now, and upgrade customers when it comes available.”

It’s not clear what else the system builders could do, but I note the appearance of the word “upgrade” without the word “coupon.” The latest Vista upgrade coupon rumor had the Windows Vista Technology Upgrade Program starting Oct. 26, but there’s a nary a mention in the press releases.

Filed under Executives, General Business, Marketing, Mike Sievert, OS - Client, Partner Program, Windows Vista

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One Response to “The Vista parade forms up, upgrade coupons still a noshow”

  1. Some rain on the Vista parade -- Microsoft News Tracker Says:

    [...] The Vista parade may be forming up, but there are a few clouds in the area: [...]

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