The launch event for Windows Vista, Office 2007, and Exchange 2007 is scheduled for tomorrow at 10:35 AM EST in Times Square in New York City, but it seems like folks are feeling a bit jaded.
Maybe it’s because Exchange isn’t really quite ready and Vista and Office will only be released to volume purchase customers. Or maybe it’s because there have already been launch events held in other countries with pride of place, as far as I can tell, going to the United Arab Emirates on Nov. 19 where it was interestingly dubbed the Love campaign (Launch of Office, Vista and Exchange). On the other hand, maybe it’s because Microsoft has forgotten how to market even their cash cows or because they needn’t bother. John Dvorak:
It’s possible that some buzz will evolve, but it’s beginning to look like a pretty standard news story rather than anything like the marketing events we’ve seen in the past. I have to assume that the promoters who put on a worldwide show for Windows 95, for example, have long since left the company.
It looks like the best Microsoft can do is provide us with an incredibly bland façade that seems more like something coming from General Electric during the announcement of a new afterburner technology for a jet engine. As an example of how peculiar this all is, can you look at the Microsoft Vista Web site and determine the message? See the Microsoft site.
The site, if you were uncertain as to the nature of the product, looks like an advertisement for an expensive prescription drug for constipation. Seriously, that’s exactly what it looks like.
While there is no way that Vista will be a flop, since all new computers will come with Vista pre-installed, there seems to be no excitement level at all.
Rather less flamboyantly, Mary Jo Foley hits the same nail:
Unless you’re a student of Microsoft buzzwords, you might have a little trouble cutting through the Microsoft rhetoric expected as part of the November 30 launch of Windows Vista, Office 2007 and Exchange 2007.
The facts are straightforward: Starting tomorrow, businesses will be able to get the final Vista and Office 2007 bits. They will be able to take shipment of the final release of Exchange 2007 by mid-December.
But the wording around those facts is likely to be wrapped in lots of Microspeak. Microsoft CEO Steve Ballmer is expected to tie together in his messaging two of Microsoft’s favorite themes: “People-Ready Business” and “Better Together” in the “New Day for Business” event in Times Square tomorrow.
Of course, “People-ready” is comedic gold, but strictly of the “laughs at” instead of the ”laughs with” variety. Well, we’ll see what tomorrow brings, but I’m anticipating an anticlimax.