I always like stories about the advertising business. The characters are strange, their ways are weird, and if you didn’t occasionally encounter the work product, you might think they were merely comedies of manners. Anyway, another entry in the genre is Danielle Sacks’ Fast Company article, Can Alex Bogusky help Microsoft Beat Apple? which lightly recounts the development of an upcoming ad campaign for Microsoft by "bad boy" ad agency Crispin Porter + Bogusky.
It isn’t spelled out explicitly in the article, but Microsoft has many advertising campaigns for its many products and the one in question is a $300 million exercise in consumer product branding. That seems to cover Zune, Xbox, Windows Live, and even Vista, but we won’t know until about July when the campaign is rumored to start. It is the nature of the beast that most advertising campaigns fall flat, but it will be interesting to see what vaunted purveyors of corporate "cool" like Crispin Porter + Bogusky can come up with. They certainly can’t do worse than what has passed for Zune advertising.