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Verizon Communications Inc. (NYSE “VZ”) and Microsoft Corp.(Nasdaq “MSFT”) today announced an expanded alliance in which Verizon will offer its consumer DSL and FiOS Internet customers a co-branded suite of Microsoft® Windows Live™ services to help them enjoy more personalized Internet experiences with enhanced online security.
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As part of the new agreement, which is an expansion of the two companies’ broadband relationship that began in April 2002, Verizon customers will have access to co-branded information and communications services, including a co-branded Live.com home page with easy access to Verizon and Windows Live services, a Windows Live Toolbar, a co-branded Windows Live Search page, Verizon e-mail powered by Windows Live Mail, a co-branded version of Windows Live Messenger and safety protection via Windows Live OneCare™ safety scanner.
It’s the same audience building idea as putting links to your online services on new PCs or in Vista. Interestingly, Verizon currently offers MSN Premium free to their subscribers and that will continue.
November 16th, 2006 at 12:12 PM
[...] It’s fundamentally another eyeball auction only instead of a content site like MySpace, a PC manufacturer like Dell, or an Internet service provider like Verizon, it’s a mobile phone service provider. Microsoft presumably has a leg up on the competition in that arena with the providers like Sprint who are already using Windows Mobile to power their phones. Filed under Alliances, Coopetition, Windows Mobile, Google, General Business, Yahoo, Windows Live, Ad-supported software, Windows Live Local, Windows Live Search, Windows Live Mobile, Microsoft, Sprint [...]