I mentioned in passing the other day that advertisers were champing at the bit for Microsoft to expand its adCenter beta. Right now, Microsoft has stopped taking new advertisers for the beta, will provide results of the test in 1Q2006, and are “hoping” to launch in 1H2006. All of which seems rather less than sprightly.
In this same vein, Nathan Weinberg points to a blog post by “TDavid” titled 8 things Microsoft can do in 2006 to better compete against Google search and Adsense which, if I may put it succinctly, is “fish or cut bait.” Excerpt of number 1:
1. Launch Adcenter for websites worldwide ASAP (no beta invite only garbage). Why can’t I sign up for this and add to our websites now? Why is Adcenter still in pilot status? If this isn’t done in Q1-2006, they can pretty much forget about this doing anything unless their pay structure blows away all competitors. Adsense and YPN are gaining market share that MSN loses every day.
More by following the link including getting adCenter some traction among blogger publishers. That, of course, is another mystery – adCenter ads are currently only appearing on Microsoft Web properties and there is no sign of a beta publisher program other than the occasional rumor.