Nicholas Carr writes that MySpace peddles its eyeballs:
MySpace may be in the right space at the right time. The massive social-networking site hasn’t had much luck converting its zillions of page views into cash through old-style banner ads, so now it’s reportedly seeking a search-engine partner to supply targeted pay-per-click ads throughout the site. It’s going the AOL route, in other words, hoping to instigate a bidding war between moneybags Google and moneybags Microsoft (and maybe Yahoo to boot). Odds are it will succeed, as Google’s and Microsoft’s CEOs have both recently talked about the importance of social networking sites to the future of the web. It’s hard to imagine either of these two bitter competitors ceding the sexy MySpace real estate to the other without a fight. So look for MySpace to get a deal that gives it the lion’s share of any ad revenues as well as, if it’s smart, either a cash payment upfront or some kind of guaranteed minimum payment.
May the biggest spender win!
And speaking of Google, I’m trying hard to figure out under what conceivable circumstances I would voluntarily click on a link for video advertisement. On the other hand, if I were feeling uncharitable, I could see how that might work for the MySpace demographic.