The most anticipated feature of Microsoft’s (NASDAQ:MSFT) Windows 10, set for release on Wednesday, isn’t some new application. It’s the return of the traditional Start screen, which Microsoft ditched in August 2012, with Windows 8.
For that reason, Windows 10 is a lot like Coca-Cola Classic.
Let me explain.
Microsoft is marketing Windows 10 as “familiar, yet better than ever.”
Hubris in a mature market leader sometimes has a uncomfortable reward. I don’t think it is too late for Microsoft to recover and hopefully Satya Nadella realizes the right way to mine gold from a mature market. Unlike Steve Ballmer.