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August 11, 2006

Windows Live OneCare storms the PC security market

Posted by David Hunter at 9:17 PM ET.

Joris Evers at CNET:

Helped by low pricing, Microsoft’s Windows Live OneCare landed the No. 2 spot in sales at American stores in its debut month, according to The NPD Group.

The antivirus and PC care package nabbed 15.4 percent of security suite sales at retailers such as Best Buy and Amazon.com, according to NPD’s data. The average price was $29.67, well below Microsoft’s list price of $49.95. Online at Amazon.com, OneCare is available for only $19.99.

“Microsoft’s penetration pricing strategy is clearly working and they are capturing significant unit share,” NPD analyst Chris Swenson told CNET News.com. “I think many in the industry were surprised with how well Windows Live OneCare did in its first month on the market.”

More by following the link including the reaction of competitors who lost market share like market leading Symantec. A worthwhile observation is that these are retail store numbers only.



Filed under Coopetition, Microsoft, Symantec, Windows Live, Windows Live OneCare

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4 Responses to “Windows Live OneCare storms the PC security market”

  1. North America holiday PC sales strong -- Microsoft News Tracker Says:

    [...] NPD also released some preliminary numbers for software sales which showed a big increase for security software but Microsoft’s OneCare had only 2-3% of the market, down from its early sales surge. Filed under OS – Client, Windows Vista, Windows Live OneCare, Windows Live, Microsoft [...]

  2. Windows Live OneCare 1.5 released to manufacturing -- Microsoft News Tracker Says:

    [...] New features include Vista and expanded language support. We had mentioned OneCare just the other day when market research firm NPD estimated OneCare holiday North American retail store sales at 2-3% of the security market, down from the 15% peak reported by NPD when OneCare was first released. Filed under General Business, Windows Live OneCare, Windows Live, Marketing, Microsoft [...]

  3. OneCare 2.0 beta released sans antivirus beef -- Microsoft News Tracker Says:

    [...] All these added features are swell and adding utility bling is not uncommon in the security software biz, but the original and primary reason to buy OneCare was as an inexpensive antivirus solution. Unfortunately, OneCare wasn’t very good at it and has earned a less than satisfactory reputation with one Microsoft executive even stating in a candid moment that it shouldn’t have been shipped. [...]

  4. OneCare 2.0 ships next week -- Microsoft News Tracker Says:

    [...] Version 2.0 of Microsoft’s troubled OneCare personal antivirus software is due to ship next week according to Robert McMillan at Infoworld. You may recall that OneCare got off to a great start last year with help from its lowball pricing, but a embarrassing variety of glitches cropped up including a relative inability to actually detect viruses compared to competitors’ products. [...]

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