Helped by low pricing, Microsoft’s Windows Live OneCare landed the No. 2 spot in sales at American stores in its debut month, according to The NPD Group.
The antivirus and PC care package nabbed 15.4 percent of security suite sales at retailers such as Best Buy and Amazon.com, according to NPD’s data. The average price was $29.67, well below Microsoft’s list price of $49.95. Online at Amazon.com, OneCare is available for only $19.99.
“Microsoft’s penetration pricing strategy is clearly working and they are capturing significant unit share,” NPD analyst Chris Swenson told CNET News.com. “I think many in the industry were surprised with how well Windows Live OneCare did in its first month on the market.”
More by following the link including the reaction of competitors who lost market share like market leading Symantec. A worthwhile observation is that these are retail store numbers only.