Rhys Blakely at the (U.K) Times reports that Microsoft set to launch YouTube challenge:
Microsoft is set to form an assault on video-sharing websites, including the hugely successful YouTube.com by launching a new service that will allow users to post their own web content, Times Online has learnt.
The Microsoft site will launch this summer as the world’s largest software developer moves to increase the reach of its MSN portal by tapping the explosive growth of social networking sites such as MySpace.com.
It will target users ranging from amateur documentary makers to aspiring pop stars and will earn revenues through advertising. Microsoft, which recently offered clips of World Cup coverage, is also planning to offer more conventional video content in areas such as comedy and extreme sports.
Details of the new service, which will be rolled out simultaneously in several territories, are yet to be finalised. However, a Microsoft executive told Times Online that the company is planning to launch a viral advertising campaign to publicise it “imminently”.