The November 14 USA launch of Microsoft’s Zune is rapidly approaching and while the marketing has been low key so far, expect to see the sky darken with ads shortly. To kick things off, Microsoft’s Cesar Menendez points to the first Zune TV ads which he has posted on YouTube.
To be perfectly frank, I am hard pressed to see how any of them will convince people in the market for a personal media player to buy a Zune as opposed to any other brand. I’m sure the budget was large and that they tested them with some sort of focus group, but the one with the most Zune specific content is bizarrely uncomfortable while the others barely show the Zune in passing. On the other hand, maybe pet lovers are one of the hot Zune demographics:
More hopefully for Microsoft’s Zunies, ABI Research has come out with a study that reports that 58% of iPod Owners Planning Another MP3 Player Purchase Will Consider Microsoft’s Zune. The results were similar for other brands too, but the downside was that “Zune’s Wi-Fi peer-to-peer sharing, which Microsoft is playing up heavily, ‘isn’t all that compelling, at least not now.’”