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The Internet advertising consolidation continues apace with the news today that the WPP Group has bought Schematic, a Los Angeles based interactive ad agency with some major clients like “Coca-Cola, Condé Nast Publications, Walt Disney, NBC Universal, Target and Time Warner.” No terms were announced and unlike WPP’s acquisition of 24/7 Real Media, there’s no hint that Microsoft was in on the bidding although there apparently were other interested parties.
