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January 27, 2006

Xbox 360 has slow start in Japan

Posted by David Hunter at 8:45 PM ET.

We knew it was bad, but GameSpot reports how bad:

Microsoft’s Xbox 360 has been off to a slow start in Japan since its debut on December 10. According to figures from Famitsu, the console sold 62,135 units in its first two days, but only 107,800 units as of January 15. In comparison, the original Xbox reportedly sold 123,929 units in its first three days.

In an interview published in the latest issue of Famitsu, Microsoft Japan Xbox operations chief Yoshihiro Maruyama admitted that the Xbox 360′s sales were lower than expectations, but that Microsoft aims to make a comeback with new titles targeted towards Japanese consumers.

“It was a lot more difficult than we had imagined. We couldn’t prepare the launch titles that we had promised, and it made an impact,” said Maruyama.

More details by following the link.

Filed under Xbox

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One Response to “Xbox 360 has slow start in Japan”

  1. Microsoft News Tracker » “Ninety-Nine Nights” to save Xbox 360 in Japan? Says:

    [...] Microsoft is counting on the game to drive sales of Xbox 360s in Japan after sales of consoles in the first month fell short of those in the failed launch of the original Xbox four years ago.…While Xbox 360 has the advantage of being the only next-generation game console in the market–Sony and Nintendo both plan to launch next-generation game machines this year–Microsoft had sold 112,657 units as of Jan. 29 in Japan, according to a survey by Enterbrain, the publisher of leading Japanese game magazine Famitsu. “Ninety-Nine Nights” is being produced by prominent Japanese game designer Tetsuya Mizuguchi in the hopes of drawing the Japanese gamers. The previous update on Xbox 360 shipments in Japan was 107,800 as of January 15, so that means they’ve moved about 5,000 in the last two weeks. Looks like they’ll need all the special games they can get. Filed under Xbox Listen to this article   [Permalink] [...]

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