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November 12, 2005

Xbox 360 launch in the Mojave Desert: BYOB

Posted by David Hunter at 4:10 PM ET.

That’s Bring Your Own Bunk:

Microsoft is planning a party in the Mojave Desert to mark the Nov. 22 launch of its new Xbox 360 console.

The plan is for Microsoft executives, game developers and some 3,000 contest winners to party and play the new console at an undisclosed Southern California location for “Xbox 360: Zero Hour.” There will be music, food and entertainment — and Xbox 360 gaming stations ready to play.

But there is a catch. Microsoft is only offering winners a ticket to get in.

“The rest is up to you,” Xbox says.

That means the gamers have to look after their own transportation and lodging.

The bash will run from sundown Nov. 20 through 12:01 a.m. on Nov. 22.

More details on the actual “Xbox 360: Zero Hour” event here, but the exact location is still secret. For all I know there’s a Motel 6 next door, but why do I envision a car caravan of bleary eyed game fans lost in the desert?

I would have guessed that very few PR stunts would be too outrageous in the world of gaming, but Dean Takahashi proves me wrong in Why Would Microsoft Hold Its Xbox 360 Launch Event In A Hangar the Mojave Desert: A Little History Might Tell Us Why:

Microsoft is holding the “Zero Hour” launch event for the Xbox 360 at a huge aircraft hangar on an airfield in the middle of the Mojave Desert. This isn’t your usual location for a major press event, but I’ve got a guess as to why. I think that after nearly a decade in storage, the company wants to make use of its $4 million alien spaceship. None of this is verified. Maybe I’ve been watching too many conspiracy theory shows, but hear me out.

Follow the link for all the amazing details of a prior big gaming event, but I liked:

There would be about 3,000 guests who would walk through a “misty, tracheal tube dripping with slime and emerge inside the spaceship. “At the far end of the elaborate, football-field-sized exposition hall would be a stage, where a videotaped Bill Gates would appear.” Gates would talk about technology and then rip off a mask to reveal a bug-eyed alien.

While I suspect we can all think of of just a few things wrong with this plan, it sure would have generated buzz.

Filed under General Business, Public Relations, Xbox

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