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November 7, 2005

Xbox 360 shortage a marketing ploy?

Posted by David Hunter at 9:19 AM ET.

(Via What better way to roil the gaming waters than a conspiracy theory?

The system is out on November 22nd in North America, December 2nd in Europe, and December 10th in Japan. Senior Xbox chiefs have also admitted they might not have opted for a worldwide debut had they known the supply issues they would be faced with, especially given the amount of marketing the launch will be accompanied by. Indeed, some sources in the games industry are now beginning to look at the upcoming shortages as an actual strategy on Redmond’s part. A sell-out debut, so the theory goes, could create the impression that the system is incredibly desirable and sort-after, rather than merely inadvertently under-supplied.

Such conspiracy-laden theories are being supported by sources quoted on sites like Kotaku, who report from an anonymous ‘Target’ worker, who claims only ten to fifty units will be delivered to each store, with giant ‘sold out’ out signs being advised for window displays. Other sites carry similarly anonymous claims of subtle marketing manipulation. Gizmodo meanwhile report an even more outrageous claim from a Norwegian store clerk, claiming that each store will only take delivery of twenty systems, regardless of size. More over, said retailers are being forced to sign an agreement stating that each store will sell-out its allocation on day one. “Microsoft Norway even said themselves that they’re gonna use the ‘Sold Out’ as a marketing strategy to hype the console,” Gizmodo’s source is quoted as saying.

More at Gamespot and Ars Technica.

Filed under Xbox

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One Response to “Xbox 360 shortage a marketing ploy?”

  1. Cool Tech Reviews » Blog Archive » Xbox 360 Launch Roundup Says:

    [...] And as far as the shortages being a “Microsoft conspiracy,” Microsoft executive Peter Moore says: “I’ve seen all of the conspiracy theories. Somewhere in Roswell, New Mexico, we have a hangar where we’re stockpiling it, creating false shortages. No,” said Moore, a Microsoft corporate vice president. He called the theories “ridiculous” and said the company is “trying to get as many units to retail as we possibly can.” [...]

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