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September 4, 2007

Yahoo acquires BlueLithium Web ad network

Posted by David Hunter at 9:00 PM ET.

Yahoo continued the current Web ad network consolidation surge (viz Google buys DoubleClick, Microsoft acquires aQuantive) with today’s announcement of the $300 million purchase of BlueLithium which is reportedly the fifth largest Web ad network in the US and the second largest in the UK. Todd Teresi, SVP, Yahoo! Publisher Network, has more details at the Yodel Anecdotal blog.



Filed under Advertising, Coopetition, General Business, Microsoft, Yahoo

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