Hunter Strategies LLC logo

Microsoft News Tracker

What's more interesting than observing Microsoft?

September 4, 2007

Yahoo acquires BlueLithium Web ad network

Posted by David Hunter at 9:00 PM ET.

Yahoo continued the current Web ad network consolidation surge (viz Google buys DoubleClick, Microsoft acquires aQuantive) with today’s announcement of the $300 million purchase of BlueLithium which is reportedly the fifth largest Web ad network in the US and the second largest in the UK. Todd Teresi, SVP, Yahoo! Publisher Network, has more details at the Yodel Anecdotal blog.

Filed under Advertising, Coopetition, General Business, Microsoft, Yahoo

Related posts:


Comments are closed.

News Search:

Recent Posts:

Daily Digest Email:

Enter your Email

Powered by FeedBlitz


Full category list


Archive List

RSS Feed:

HunterStrat Links:


  • Powered by WordPress.