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September 29, 2006

Yahoo corrals HP PC buyers

Posted by David Hunter at 11:25 AM ET.

First it was Google and Dell, now it’s Yahoo and Hewlett-Packard:

Yahoo Inc. said Thursday it has struck a deal with Hewlett-Packard Co. to plant its Internet search engine on millions of computers, the latest volley in a high-stakes battle with Google Inc. and Microsoft Corp.

The agreement requires HP to set up its desktop and notebook PCs in North America so Yahoo’s search engine appears in the toolbar of Microsoft’s Internet Explorer 7, the next version of the Web’s most widely used browser. Yahoo is hoping that the tool bar will generate more search requests, providing a springboard for more ad revenue.

For PCs sold in Europe, HP will program the settings so Yahoo will be the automatic home page.

Yahoo didn’t disclose how much it will pay HP to spotlight its search engine — a detail that Google also left out in its Dell deal.

It’s no real surprise that the OEMs are monetizing their preloads since they have always tried to, but one can’t help but wonder if Microsoft is even participating in the bidding.



Filed under Coopetition, Dell, Google, HP, Microsoft, Yahoo

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One Response to “Yahoo corrals HP PC buyers”

  1. Live Search nabs the North America HP IE search preload contract from Yahoo | Microsoft News Tracker Says:

    [...] Microsoft announced today that starting in 2009 all Hewlett-Packard consumer Windows PCs distributed in the USA and Canada will be preloaded with Live Search as the default Web search engine in Internet Explorer and with a custom Live Search enabled toolbar featuring their Silverlight technology. HP had previously been signed up with Yahoo. [...]

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