I’m not firmly convinced of the accuracy of any of the Web traffic measurement services, but they’re always good for a new twist. Today, Nielsen/NetRatings didn’t disappoint with their October US search rankings. To net it out:
All the smaller players showed year to year growth in searches, so Microsoft was the odd man out.
Yahoo was also enjoying some other positive buzz today:
A consortium of seven newspaper chains representing 176 daily papers across the country is announcing a broad partnership with Yahoo to share content, advertising and technology, another sign that the wary newspaper business is increasingly willing to shake hands with the technology companies they once saw as a threat.
In the first phase of the deal, the newspaper companies will begin posting their employment classified ads on Yahoo’s classified jobs site, HotJobs, and start using HotJobs technology to run their own online career ads.
But the long-term goal of the alliance with Yahoo, according to one senior executive at a participating newspaper company, is to be able to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo.
Update Nov. 21: comScore weighs in:
Update Nov. 22 Danny Sullivan slices and dices the above data plus that from Hitwise. Among other conclusions:
Slice it how you want, no one is reporting a pretty picture for Microsoft. Unlike Yahoo, they haven’t held share. It’s drop, drop, drop.