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What's more interesting than observing Microsoft?

February 8, 2006

Yet another player in Internet ads

Posted by David Hunter at 2:57 PM ET.

On Sunday it was Amazon. Today, it’s a startup named Turn Inc. Stephen Baker at BusinessWeek online:

I talked on Friday to Jim Barnett, former ceo of Altavista and, later, a top exec at Overture. He’s planning to launch a next-gen advertising network called Turn Inc. in the next several months. He has $10 million in venture funding, and some 16 PhDs in-house. The idea is that advanced search will target advertisements to users with a precision we’ve not yet seen. All that can be said at this point: We’ll see.

Since that kind of precision is Microsoft’s selling point for adCenter, things should be interesting.

Filed under Advertising, General Business, MSN, adCenter

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