I talked on Friday to Jim Barnett, former ceo of Altavista and, later, a top exec at Overture. He’s planning to launch a next-gen advertising network called Turn Inc. in the next several months. He has $10 million in venture funding, and some 16 PhDs in-house. The idea is that advanced search will target advertisements to users with a precision we’ve not yet seen. All that can be said at this point: We’ll see.
Since that kind of precision is Microsoft’s selling point for adCenter, things should be interesting.