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September 13, 2006

Zune details unveiled tomorrow

Posted by David Hunter at 7:52 PM ET.

Michael Arrington at TechCrunch reports that Microsoft is holding an invitation only press briefing tomorrow to discuss the upcoming Zune personal media player. It’ll be interesting to see if Microsoft’s marketers can close the Apple hype gap, but they have managed to snag an exclusive on Katie Couric’s evening version of the Today Show. Looks like the senior citizen demographic is covered.



Filed under Apple, Argo, Coopetition, General Business, Marketing, Microsoft, Public Relations, Zune

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One Response to “Zune details unveiled tomorrow”

  1. How about a Microsoft shop? -- Microsoft News Tracker Says:

    [...] While the buzz builds in advance of today’s Zune press briefing, one can’t help but wonder if Microsoft is willing to go all the way in challenging Apple in the entertainment lifestyle gadgetry market. Macworld UK (via Neowin): Shortly after Apple CEO Steve Jobs launched new music products Tuesday, company senior vice president of retail Ron Johnson talked shop at the ThinkEquity Partner’s conference. [...]

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